I started my career as an in-house designer, in multi-national businesses. Working within multi-discipline marketing teams, I was more than just ‘graphic designer’, problem solver, coordinator, strategic thinker; the key extension to every specialised role.
Design sometimes gets confused for art, and vice versa; design in this description is of the graphic type. I won’t be getting the acrylics out, but I can take on your brief & turn it into well thought design, whether that be a letterhead or a billboard.
Illustration finds it way into my box of tricks, from a lifetime of doodling. Something I have crafted from pixels on the screen using my trackpad, keyboard, or iPad & Apple pencil and a strong dose of patience.
Script, sans serif, hand lettered, calligraphy – I admit it I’m a nerd for all typefaces. There’s a fine balance between what to use and when to use them. I hate to say though, you’ll certainly not find Curlz MT or Comic Sans here.
Digital & Print Design
Print feels lovely, digital looks lovely. They both have a place in this World but they are very different to design in practice. Billboards or stationery, marketing materials or web & social graphics they’re all welcome here.
Well, packaging design, kind of says what it does on the tin doesn’t it (pun intended). From giveaway merchandise, to chocolate bars & subscription boxes and everything in between. Packaging design feels like the design version of a Rubik’s cube puzzle.
Branding & Corporate Identity
Presentation is key with layout design; it also goes hand in hand with my love for the balance of the right typefaces (fonts). Posters, catalogues, leaflets, business cards, with a well balanced layout they work perfectly and it’s not a case of one fits all; that would take the fun (and skill) out of it.
Just after every shoot, when your photographer has finished the touch-ups and chosen their final selection for your decision. It’s often the hardest task just to choose; with my experience in design for digital & print, I can help you choose the best selection of images for your desired use, making the best use of your photos and budget.
And when budget doesn’t quite stretch to a commissioned photoshoot; I have lots of experience finding the best fitting stock photos to fit your branding & campaign purpose.
As a designer, I can help you choose the best photograph that will fit multiple compositions and still be fit for purpose. Making best use of the photography you invest in for your business & increase its value – more than just an instagram post.
Everyone wants to make the most of their budget, but they’re not always sure where best to spend it. I can help you make some better decisions, find your most active customers and make that marketing work for itself.