Victoria Sponge Photography
Vicky’s brand is so true to her character and style of photography that it made it a celebration to create. ✨
An important part of the BIG VSP rebrand was submarks, as a photographer, Vicky uses submarks to watermark each of her photographs when they go to clients. It’s a proven way for creatives to protect their work in the process of proofing. I loved creating Vicky’s branding, we had so much fun diving into the celebratory elements of her brand and customer journey & reflecting that in her visual identity.
Client Brief ~ “symbolism of an infinity symbol, as this respresents the neurodiverse world. BUT …more ‘spikey’ using rectangles or diamond shapes or other geometric shapes, because the world of neuro-difference is not smooth. Oh, and also, my constant doodle throughout my life has been cubes!”
Choosing to keep some pathways open because just as the neuro-difference world isn’t smooth each journey is diverse and ever-changing.
Following her diagnosis last year, Nicola is on a learning journey of her own, and she’s bringing all of us along with her. Teaching, breaking down barriers & celebrating each individual for their own superpowers, Nicola is taking her wealth of experience and honing it into this new adventure.
FaceOff – Passion Project
Loved working on this one, manipulating the font and working with letter shapes to create something unique.
This passion project was just one I came up with in a creative space and decided to play with.
HOPSCOTCH – Passion Project
“Hop Scotch” is a kids footwear brand whose mission is to provide supportive shoes and teach kids how to tie their shoe laces and bring play into learning.
They have platforms for parents on Instagram and Facebook and they specialise in helping all children but with a focus on mental wellbeing and have specialists on their team who can help parents & children directly.
Ladies Lounge – Passion Project
“Ladies Lounge” an exclusive riverside cocktail bar, perfect for girly get-together’s. A typography focussed hero logo with feminine curves and a leggy “L”, with some focus on the negative area adding an extra dimension.